Selling real estate in today’s market requires a strong understanding of technology. Over 90% of buyers begin their real estate search online.

At Sarasota Moves, I will market listings online very aggressively. From my proprietary RSS feeds to my vast database of cooperating brokerages and agents throughout Florida, no agenct is better equipped to properly promote real estate than me. I work, live and play in Sarasota. I don’t commute. I have a strong understanding of city life, neighborhoods, golf course communities and clubs and buyers turn to me for my depth of local knowledge.

Fees vary depending on the type of property as well as what is negotiated in the sale. I can provide you with an estimated closing statement to give you an idea of what is to be paid as part of the sale.

Some costs include:

• Lender Fees Escrow Fees
• Home Inspection
• Appraisal

You want your home to sell for the highest price possible, but also in a timely fashion.

Here are some factors that influence the price of your home:

• Current real estate market conditions
• The expertise and market knowledge of your broker and or agent
• Hard facts such as lot size, square footage and condition of property
• Desirability factors, including location, building amenities, and property attributes
• Selling and listing price of comparable homes in the area
• A sophisticated real estate market plan

Pricing your property with a ‘cushion’ for negotiation can be costly if it pushes the price above the fair market value range. To begin the negotiating process, you need interested buyers. If overpriced, the number of buyers the property attracts is greatly reduced. The best approach is to price a home just within the market value range. This allows room for negotiations, without sacrificing exposure.

When a property is overpriced, windows of opportunity are missed. Broker and buyer interest is at its highest when a property is initially placed on the market. But if the property is priced above realistic market value, the excitement and number of showings are greatly reduced. Later, it may be necessary to adjust the price below market value to compete with new, competitively priced listings.

The best approach is to price your home just within the market value range provided by me your professional real estate agent. This allows room for negotiation, without sacrificing exposure. Make no mistake; I want you to get the best possible price for your home, however, when a home is priced too high for the market, this may:

• Attract lookers, not qualified buyers
• Imply you are not motivated to sell
• Reduce the number of showings
• Help competitive listings look more attractive
• Cause financing issues for the buyer if the property does not appraise at the higher price
• Ultimately force you to drop the price below market value in order to sell

No one has a more important role in the selling process than you.

Here are some ways your participation can contribute to a successful sale:

• Maintain the property
• Ensure the property is easily accessible for showings
• Communicate – let me know how to contact you at all times
• Remove or lock up valuables
• Limit conversations with buyers and other agents regarding price